Knowledge & Understanding  
Precise targeting study and definition of the optimal / most profitable market segments, in-market and cross-market analyses by category, Competitive positioning of brand(s).

Brand & Customer Experience
Brand & Customer Experience surveys available on demand, always linked to an integrated system, where information from different sources become a part of a real virtuous circle.

Media & Communication Strategy
Definition and optimization of strategic plan for multimedia (online and offline), mono- and cross-media channels  Touch point analysis. Communication pre-test; subsequent effectiveness measurement

Data Integration&Activation
Integration of Customers’ sources of information and data, possibility to create a native interconnection among Customer Base and Hoda Big Data. All this will allow the generation of an unique and poewrful information “lab” and subsequent statistical models for the development of a holistic and valuable enrichment.

Results&Predictive
Actions effectiveness test: target reached assessment, brand KPIs, purchase KPIs in several areas (FMCG and other). Optimisation feedback on every step of the process.

Consultancy&Implementation
Optimization of Customers’ processes and investments in three areas: Communication, Research & Marketing Information, Data Science and Tech Development. Our goal is to support Customers to do better with less.

Data Integration&Activation
Integration of Customers’ sources of information and data, possibility to create a native interconnection among Customer Base and Hoda Big Data. All this will allow the generation of an unique and poewrful information “lab” and subsequent statistical models for the development of a holistic and valuable enrichment.

Results&Predictive
Actions effectiveness test: target reached assessment, brand KPIs, purchase KPIs in several areas (FMCG and other). Optimisation feedback on every step of the process.

Consultancy&Implementation
Optimization of Customers’ processes and investments in three areas: Communication, Research & Marketing Information, Data Science and Tech Development. Our goal is to support Customers to do better with less.